Interactive media combines visual design, sound, movement and programming. It gives people a way to explore information and take part in the experience.
Start with the interaction.
Understand the audience and the purpose, examine feasibility and explore creative directions. Sketches and prototypes help define the content, the interface and how people will move through it.
Create the material.
Photography, video, audio, text, infographics and 2D or 3D animation can contribute to the project. Recording, editing, post-production and sound mixing prepare these elements for use together.
Build and publish.
Develop websites and interfaces, integrate the content and adapt the presentation for computers, phones, tablets or digital kiosks. Projects can also include trailers, interactive newsletters and social media material.
The useful question is what the interaction adds: clearer understanding, easier navigation or a more engaging way to discover the subject.