4. Visual communication designer
| Preparation
- study the client's request, examine or define the specifications, identify the target audience to adapt the message;
- determine the purpose of the communication;
- choose the media best suited to the visual communication campaign (posters, newspapers, television, internet, cinema, etc.);
- outline a communication project that will serve as a basis for discussion with the client;
- draw up the detailed budget for the operation;
- gather as much information as possible to highlight the subject of the communication (product, place, etc.);
| Graphic and photographic creations
- choose the subject (object, product, landscape, person) to photograph, take the shots, build a portfolio;
- design and produce the message using computer tools (computer and specific software), choose illustrations and colors, insert texts, define the relationship between text and image, layout,
- prioritize and visualize information;
- create various visual communication media: logo, stationery, brochures, flyers, posters, books, magazines, websites, interactive applications (web and mobile), etc.; o design the ergonomics and design of an interface;
- check print quality;
| Audiovisual achievements
- imagine a scenario, dialogues and a staging to convey a message in the form of a commercial, clip, short film, etc.;
- choose actors, sets, sounds;
- organize the filming;
- produce or participate in the editing of the film: choose the takes, find the transitions, put cutaways, insert filters, etc.;
- check the post-synchronization of dialogues, sound and musical atmospheres and control the technical and artistic quality of the images;